Did you know that 62% of patients now research their next doctor online?
Do you still think that’s a lot? When confronted with this statement on social media, most of our followers shared the comments that were all along the same lines:
“I’m surprised it’s not 100%”, commented Henry from Florida. “They do (research their next doctor online)”, commented Katie and Carmen, also from Florida.
Plus over 100 other Florida Facebook users also “liked” this statement, which implies that they also agree.
So that’s the reality, whether we want it or not – if you’re not easy to find online (and with a good online reputation) – your business is likely to be overlooked by many potential customers, in your case – potential patients.
What are the implications of this for Physician Practice Marketing?
With 62% of patients now researching their next doctor online, this has serious implications with regards to online marketing for doctors. The importance of having a well-functioning, patient-friendly and accessible website cannot be emphasized enough. But having a great website alone is not sufficient. You need to make it easy for patients to find. After all, what good is a website if no one can find it? In other words, you need to get it top of Google search results. We call this process Medical SEO.
If you want to grow your practice and reach out to a large number of patients, then the Internet is your best friend. Don’t be afraid to take advantage of the many incredible opportunities it gives, from creating your online presence by launching a modern website to connecting with your patients and managing your own online reputation. Perhaps you’re already aware of the importance of attracting more patients online, but you’re not entirely sure where to start or you simply don’t want to waste your time (which can be better used treating your patients). This is where Red Castle Services can help. We have a lot of experience with working specifically and exclusively with medical practices in Florida, so we know exactly what to focus on to get your practice more online referrals.
Watch our short video about how to increase your number of online patient referrals
Click on the image below to find out how to increase your number of online patient referrals. In this video, we introduce you to 3 very basic steps:
- Build a Medical Website for your Practice
- Make the Website easy to find through Medical SEO
- Improve your Online Reputation
More about RedCastle Services and our Online Marketing for Doctors
Find out more about RedCastle Services. RedCastle specializes in Online Marketing for Doctors, including Medical SEO, SEO for doctors, and Medical Website Design. Contact RedCastle Services today to find out how we can help your practice increase its number of online patient referrals.