Medical SEO – 3 Common Medical SEO mistakes and how to avoid them
Medical SEO is the best way for medical practices to start receiving more online referrals. If done well, it is easily the best marketing strategy that a doctor can apply to increase the patient flow to their practice. Medical SEO is relatively cheap (if you take into consideration the cost-benefit ratio), effective and – frankly – absolutely crucial if you are serious about growing running a modern practice. Here at Red Castle Services we work with some of the USA’s leading physicians who have made the decision to trust us with their online presence. However, it’s also possible for doctors to try to master Medical SEO on their own. It’s not easy but achievable if you have enough time and energy to deal with all aspects of it (which not many good doctors do!) In this article, we are sharing some of our well-guarded secrets 😉 Doctor, keep reading to find out about 3 Common Medical SEO mistakes and how to avoid them.
1. Optimizing your medical website for the wrong keywords
Choosing the keywords for which you will be optimizing your website AND your content is the most important step of the process. You want your website to rank for specific keywords but how do you decide which keywords to target? Remember that the way you’d describe your services is not necessarily the same way your potential patients might use to search for them. In other words, you need to make sure that the keywords you choose reflect the words and phrases patients use when looking up your service. The safest way to go about it is to use trustworthy tools that will help you determine the best keywords to optimize your website for. Google Trends & Google AdWords KeywordPlanner are both good places to start with.
2. Your website is not mobile-friendly
If you neglect to optimize your website in a way that’s mobile-friendly and responsive, you make a big Medical SEO mistake that can cost you a lot of potential patients. Understand that most people nowadays use their phones to browse the Internet and their preferences should be your priority. A good quality, mobile friendly medical website creates a positive online experience for its viewers (your patients!) and is therefore more likely to generate online referrals. Conversely, a website that is not responsive and not mobile-friendly is a way to keep patients away from both the website and your practice.
3. Not tracking the progress
How can you be sure your SEO efforts are effective and helping you generate more traffic to your practice if you do not measure its results? As the saying goes: “If you don’t know your destination, you will never arrive at it”. It is crucial to know how specific keywords are performing, which strategies that you applied are the most effective and which are not worth spending another dime on. Using tools like Google Analytics will ensure you keep track of any progress and react immediately if you observe the keywords drop or go up.
Yes, Medical SEO takes time and effort but its effects are definitely worth it. Avoiding those 3 common mistakes can help you achieve your goal, whether it’s increasing your online exposure or generating more website to your medical website. The ultimate goal of course, is to get more patients and Medical SEO is the way to do that. If you have questions or would like to talk about getting your website higher in Google rankings, give us a call or visit our brand new website.
How to increase patients referrals for doctors online – https://youtu.be/iVz5oJDzwDI
If you would like more information about how to increase online referrals to physician practices, please visit us at – http://redcastleservices.com
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