online marketing for doctors

Posted by & filed under Medical Websites, SEO.

Why your medical website is not getting you any new patients?

This is what most doctors’ current relationship with online medical marketing looks like: a)  they realize the power of the internet and how – if done well – medical marketing can get them busy with online referrals, b) they invest a lot of time and money to get a perfectly designed medical website, and finally, c) they see absolutely no results. The frustration is growing. If you are one of these doctors, you are most likely wondering why your efforts are futile and why is your website is not getting you any new patients. From our experience with doing online marketing for doctors, we singled out 3 most common mistakes that makes a medical website impossible for potential patients to find. Keep reading if you want to find out how to avoid them and what to do instead.

1. Your Medical Website is not mobile-friendly

What does it mean that the website is mobile-friendly? Basically, it is build in a way that enables the patients to view it on their cellphones. Why is it so important? In this day of time, most people use their phones to browse the internet and if you fail to acknowledge that, you are missing the opportunity to reach out to them. Second of all, Google’s algorithms take the “mobile-friendliness” of the website into consideration when ranking the website. In other words, if your website is mobile-friendly, it will appear higher in Google’s search, hence, make it easier for the patients to find it.

2. Your Medical Website is not SEO-optimized

Speaking of Google rankings, most medical websites are not optimized for keywords patients use to look up a doctor online, which means that they do not show up in Google’s Top 10 which makes it very hard for the patients to find them. If you’d like to find out more about SEO optimization and why is it so crucial to get the website noticeable, download our free guide about how to increase online patient referrals (available from our home page), read about SEO for doctors, or contact us – we are here to answer any SEO question you may have.

3. Your Medical Website  is over-optimized

What does it mean that the website is over-optimized? Usually it means the person that handles SEO for you lacks basic SEO knowledge. Over-optimization occurs when the website is stuffed with keywords or content that is not relevant/useful to the readers. Google recognizes these desperate SEO attempts and punishes the website by making it drop in their search engine ranking results. That’s why it is so important to delegate SEO optimization of your website to someone you can trust. Someone who is experienced and knowledgeable in the subject. Someone like Red Castle Services.

About Red Castle Services

Red Castle Services helps healthcare providers to increase their number of online referrals. We believe that talented doctors – even if they run a small practice – still deserve BIG exposure online. That’s why we specialize in providing big online marketing solutions for smaller practices. Our team of IT and marketing professionals gives smaller practices the technology and expertise they need to get their voices heard in this competitive healthcare industry. We also believe that it’s best to do one thing well, instead of many things badly. That’s why we provide our online marketing solutions exclusively to physician practices. Contact us to start growing your number of online patient referrals today. You may also be interested in reading about our previous post The Top 3 Future Trends Of Online Marketing For Doctors.

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