Patients are increasingly researching their next doctor online BEFORE scheduling an appointmentwhat does this mean? What are the implications of this?
According to a 2014 study by Software Advice the number of patients researching their next doctor online increased between 2013-2014 by 68%. The study also found that:
nearly half of all respondents would go out-of-network for a doctor that has more favorable reviews.
Online Physician Reviews can make or break a Medical practice.Prospective patients are increasingly taking the time to “check out” doctors online before scheduling an appointment. The result is simple: If you have good online reviews, the patient is more likely to schedule an appointment. Conversely, if you have some bad reviews online, understandable the patient is less likely to call you.
Online Reputation Management is a way to help control the information (and mis-information) about your medical practice on the internet. There may be some unfair (and often rude!) comments about you which – with some know-how and legwork – can be removed. Likewise, patients who had a positive experience of your practice can be encouraged to leave positive reviews about you online.
Redcastle Services helps physician practices to set up automated patient feedback requests. This means that new patients receive an email asking for their feedback. The system allows for positive reviews to be automatically visible online, whereas negative reviews are sent to an internal spreadsheet, where they can be dealt with quietly away from the public eye.