2019 has raced by and 2020 is almost upon us. Here are Red Castle Services, we like to use this end-of-year period to reflect about what we learned during the year. They say that the definition of insanity is to repeat the same behavior and expect different results. So it’s important to take the time to look at what worked (and what did not), then adjust our behavior accordingly. After looking back over the year, there are 5 things we learned about Online Marketing for Doctors in 2019.
1. Both Doctors & Patients LOVE Online Appointment Forms
As a doctor, why do you want to work with a medical marketing agency? Ultimately, it’s because you want to increase your number of new patient referrals. So here comes the next question. How do you track results? This has long been a challenge for marketing companies. However, online patient appointment forms offer a great solution. Receiving a large number of them is undeniable proof that the online marketing strategy is working.
These can be set up to go straight to your (or your office staff’s) email, so that you can then contact the patient to confirm the appointment.
2. Site Security is a Priority
These days, site security is more important than ever. There are a number of reasons for this. First of all, more and more patient information is moving online. In order to be HIPAA compliant, it’s important that this information is kept safe and only enters the hands of those who are authorized to have it.
Second, if your site is hacked, it can have extremely negative effects upon your online marketing campaigns. For example, your Google Ads will be suspended, plus it can also affect your SEO campaigns.
Third, the danger is growing. Malware is becoming more sophisticated with every year, so it’s important that your site’s security keeps up.
3. It's easier to PREVENT Negative Online Reviews than to Remove them
Have you heard of the old proverb “a stick in time saves nine”? Well, when it comes to online reviews, it couldn’t be more true. Removing a negative review can be a long process. In many cases, it may not be possible to remove negative reviews. This is why PREVENTING them is so important.
Using a service such as Rater8 can help to prevent negative reviews in the first place.
Read more about how doctors can increase their number of 5 star patient reviews.
4. Mobile mobile mobile
The trend of users moving from desktop to mobile has continued. More and more searches are conducted on smart phones and tablets. This figure has been over 50% for a while now. In other words, if your site is not mobile-friendly, then you are missing out on over 50% of prospective patients.
Read more about building mobile-friendly websites for doctors.
5. Keep it simple
In 2019 we added many new clients. With each client, came a unique website, with its own plugins and coding. With over 100 clients, this begins to great complexity. What works for one website will not work for another. So recently we made a bold decision: We built the best website we could, which is super fast and great for SEO, then we use that as the basis for all our clients’ websites. This means that our plugins and SEO strategies can be uniform. Subsequently, it has improved our efficiency, boosted clients’ keyword rankings, and almost eliminated website errors.
Further Information about Online Marketing for Doctors
Red Castle Services specializes in increasing new online patient referrals for doctors. It does this through online marketing strategies, such as:
- SEO for Doctors
- Google Ads for Doctors
- Facebook Ads for Doctors
- 5 Star Reviews for Doctors
- Social Media Marketing for Doctors
- …and many other innovative strategies.
Contact Us today to learn more.