Call tracking is the process of gathering data about where people found the practice's number (e.g. Google Ads vs. organic search vs. social media vs. patient newsletter). It can also be set up to record calls and can be done in a HIPAA-compliant manner.
Call tracking can be set up to see which marketing channels are generating the most calls. With call tracking, you can see what percentage of calls are via Google Ads vs. SEO for Doctors vs. Social Media Marketing vs. Online Directories vs. Email marketing for Doctors and so on.
Using the information about which marketing channels are generating the most calls, you can then reassign your marketing dollars accordingly. For example, perhaps you are receiving zero calls from an unsuccessful ad campaign. Armed with this knowledge, you can cancel the ads and apply this budget to more successful channels. Read more about healthcare marketing analytics for doctors and medical practices.
Call tracking for medical clinics not only allows you to see successful calls, but also missed calls. This can help your practice to identify hours during the day when you are less likely to answer the phone. Using this information, you can then reschedule your front of office staff accordingly—leading to more answered calls and, therefore, a higher rate of patient conversion.
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