Online Reputation Management
84% of patients read doctors' online reviews before scheduling an appointment
The first page of a doctor's name or practice in Google search results is now the new business card. Yes! If you choose to ignore this fact, know that your prospective patients will most certainly not.
As early as 2012, US patients have been known to research their doctors online. A 2016 Yelp study affirms this fact when they found out that 84% of patients check doctors or medical practitioners online before the first appointment. Patients consistently consider positive reviews and press coverage as very important when scheduling an appointment with a doctor.
What is Online Reputation Management for Doctors and Medical Practices?
Online Reputation Management (ORM) for doctors and medical practices is a marketing service geared towards repairing and/or improving your online presence.
Are you a doctor or medical practice facility who is:
- receiving negative press?
- involved in embarrassing public incidents?
- recovering from disciplinary action or a malpractice lawsuit?
- dealing with tons (or even a few) negative medical reviews?
Online Reputation Management for doctors has two speeds: regular and urgent. Recognizing the difference between maintenance and a "hot potato" is vital because tackling difficult issues must be first on the list.
One thing we have to understand is that negative reviews or bad press cannot be easily deleted. Although in some cases, yes, they can be deleted. But most of the time, they're just there -- the Internet never forgets!
The good thing is that we can bury them (all the way to the back) with hundreds of positive (and authentic) reviews from your other patients. And, as with healthcare in general, PREVENTION is key. By being proactive today, you can prevent the negative reviews of tomorrow.
How can Online Reputation Management benefit Doctors and Medical Practices?
Online reputation management, when done effectively, can do the following:
- Improve trust and confidence of prospective patients to your medical practice.
- Improve the search engine rankings of all your digital assets -- websites, directory listings, positive reviews, etc.
- Build a positive brand image for you and your practice.
- Boost patient calls and visits to your medical practice.
Most importantly, a good online reputation means an increase in new patient appointments for you and your practice.
How can Doctors and Medical Practices benefit from Online Reputation Management?
Red Castle Services only uses proven white hat methods in order to improve your online reputation. Why? Because we think of long term results.
There are several forms of data which can be used to gauge the success of an online reputation management campaign:
- Increase in your number of 5 star patient reviews;
- Decrease in negative reviews;
- Increase in visibility on directories such as Google My Business;
- Increase in calls from your Google My Business profile.
We specialize in online reputation management, social media marketing for doctors and medical practices throughout United States including but not limited to:
- Online Reputation Management for Cardiologists
- Online Reputation Management for Chiropractors
- Online Reputation Management for Cosmetic Dermatologists
- Online Reputation Management for Cosmetic Surgeons
- Online Reputation Management for Dentists
- Online Reputation Management for Medical Clinics
- Online Reputation Management for Medical Spas
- Online Reputation Management for Occupational Therapists
- Online Reputation Management for Orthopedic Surgeons
- Online Reputation Management for Pain Management Specialists
- Online Reputation Management for Plastic Surgeons
- Online Reputation Management for Urgent Care Centers
- Online Reputation Management for Wellness Center
And more!
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