Online Reputation Management

84% of patients read doctors' online reviews before scheduling an appointment

The first page of a doctor's name or practice in Google search results is now the new business card. Yes! If you choose to ignore this fact, know that your prospective patients will most certainly not.
 As early as 2012, US patients have been known to research their doctors online. A 2016 Yelp study affirms this fact when they found out that 84% of patients check doctors or medical practitioners online before the first appointment. Patients consistently consider positive reviews and press coverage as very important when scheduling an appointment with a doctor.
Online Reputation Management

What is Online Reputation Management for Doctors and Medical Practices?

Online Reputation Management (ORM) for doctors and medical practices is a marketing service geared towards repairing and/or improving your online presence.

Are you a doctor or medical practice facility who is:

Online Reputation Management for doctors has two speeds: regular and urgent. Recognizing the difference between maintenance and a "hot potato" is vital because tackling difficult issues must be first on the list.

One thing we have to understand is that negative reviews or bad press cannot be easily deleted. Although in some cases, yes, they can be deleted. But most of the time, they're just there -- the Internet never forgets!

The good thing is that we can bury them (all the way to the back) with hundreds of positive (and authentic) reviews from your other patients. And, as with healthcare in general, PREVENTION is key. By being proactive today, you can prevent the negative reviews of tomorrow.

How can Online Reputation Management benefit Doctors and Medical Practices?

Online reputation management, when done effectively, can do the following:

Most importantly, a good online reputation means an increase in new patient appointments for you and your practice.

Online Reputation Management
Online Reputation Management

How can Doctors and Medical Practices benefit from Online Reputation Management?

Red Castle Services only uses proven white hat methods in order to improve your online reputation. Why? Because we think of long term results.

There are several forms of data which can be used to gauge the success of an online reputation management campaign:

We specialize in online reputation management, social media marketing for doctors and medical practices throughout United States including but not limited to:

And more!
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10 Tips for Marketing your Physician Practice in 2019

So 2019 is upon us. The New Year is traditionally a time to stop, pause, and evaluate the 'big picture'. As medical doctors, this is easier said than done: It's all-too-easy to get caught up in the day-to-day of treating patients. However, for any doctor who wants to strategically position their practice for future growth, it's very important to find time to PLAN. You should be asking yourself the following questions:

  • How did 2018 go? What went well? What could be better?
  • Where do I want my practice to be 5 years from now? What do I have to do by the end of 2019 to be closer to that goal?
  • If I need to grow my practice, what marketing strategies should I invest in?
  • What will FUTURE patient referral patterns look like? Are my marketing strategies aligned with these future patterns?

At Red Castle Services, we believe the future of patient referral patterns looks like this:

3 Words: Online, Online, Online. All patient referral patterns will be ONLINE. A patient needs an urgent care center? They will look online and find the closest one or the one with best reviews. A patient needs an orthopedic surgeon? They will look online and even SCHEDULE online. A patient needs a pain management doctor? Yep, you guessed it, they look online and schedule online.

But what does this mean for practices which want to be successful in 2019?

It means they need to be EASY TO FIND ONLINE (Top of Google); patients need to LIKE WHAT THEY FIND (excellent reviews / top quality website); AND they need to allow easy and convenient ONLINE SCHEDULING. Plus all this needs to be available via mobile devices, as well as emerging technologies such as voice search.

But how, specifically, can doctors start to strategically position their practices for this? The list below offer actionable items which your marketing team can work on to start positioning your practice for the inevitable (online) future.

Below is a list of 10 Tips for Marketing your Physician Practice in 2019:

1. SEO

Search Engine Optimization (SEO) is the process of positioning your website as high as possible in search engine's (such as Google) search results. The 2 minute video below explains why doctors should consider SEO:

With more and more patients looking for doctors online (and this trend set to continue in 2019), being easy to find on Google is a MUST. Read more about SEO for Doctors.

Google Ads for Doctors Medical SEO Online Marketing for Doctors Online Reputation Management Social Media Marketing

2. Google Ads

If you want to get to the top of Google immediately - and you're willing to pay for it - then Google Ads are a good option. Within hours you can have your ads displaying your website at the top of Google Search Results. The image below shoes the difference between Google Ads and regular search results.

The only downside is you pay for every single click. If you're getting a lot of clicks each month, this can quickly add up. For this reason, many practices prefer SEO, or at least a combination of the two.

 

Google Ads for Doctors Medical SEO Online Marketing for Doctors Online Reputation Management Social Media Marketing

3. Google My Business

Google My Business is not only a powerful tool to help patients find you, but it i

s a free tool. Even if you have not heard of it, you have no doubt seen it before. It is the 3 listings which appear on a map when you search for something on Google. For example, if you search for "orthopedic surgeon Orlando" you will see a map at the top of the search results with 3 orthopedic surgeons restaurants nearby.

Doctors (and their practices) need to ensure that their Google My Business profiles are set up well (correct info plus good images), have good patient reviews, plus that they have one for every location where they see patients. Performing these actions will increase the chances of the profile appearing top of the search results.

 

4. Patient Reviews

Let's be honest: There is no point in getting your websites and profiles top of Google if you have a bad online reputation. Yes, patients will find you, but will they like what they see? Will they really schedule an appointment with a doctor who has a 3 star reputation? Unlikely.

Google Ads for Doctors Medical SEO Online Marketing for Doctors Online Reputation Management Social Media Marketing

This is why it's important for you to start collecting positive patient reviews TODAY. Plus, you need to start the process of removing negative reviews, or at least preventing future negative reviews. Want to know how to do this? Read more about Online Reputation Management for Doctors.

Google Ads for Doctors Medical SEO Online Marketing for Doctors Online Reputation Management Social Media Marketing

5. Social Media

Social media can be a black hole for your time. However, when used well and efficiently, it can offer a medium to reach thousands of prospective patients, while simultaneously building the brand and online reputation of your practice. Further, frequent posts on social media can help to boost the SEO of your site.

Read more about Social Media Marketing for Doctors.

 

Google Ads for Doctors Medical SEO Online Marketing for Doctors Online Reputation Management Social Media Marketing

6. Re-targeting Ads

Did you know that advertising to patients who have never heard of you before is LESS likely to work than advertising to those who are ALREADY FAMILIAR with you or your practice? After all, why do you think Coca Cola spends so much on advertising even when everyone already knows about it?

However, a physician practice does not have an advertising budget as big as CocaCola's, so you cannot advertise everywhere else it will bankrupt you. So, how can you advertise to the small percentage of people who live in you area and who may already be familiar with your practice? This is where Ad Re-targeting comes in. For example, you can set up Ads so that anyone who visits your website will later be shown your ads on their Facebook Wall.

Google Ads for Doctors Medical SEO Online Marketing for Doctors Online Reputation Management Social Media Marketing

7. Online Scheduling

Online scheduling increased in 2018 and this trend is set to stay. If your website is not allowing patients to Request an Appointment Online, then it's something you need to add in 2019. These forms should be prominent on your website, yet simple and easy to complete.

8. Patient Newsletters

Any marketing-savvy practice has been collecting patient email addresses over the past months - or even years. One of the greatest chances of future referrals is PAST referrals. So, why not remind past patients about your practice? A great way to do this is through a patient newsletter.

For example, Red Castle writes SEO articles for your practice, which we then INCLUDE in the practice newsletter. This provides your patients with great (unique) content, plus means that you stay on their radar. The newsletter can also be used to encourage more interaction on Facebook or positive reviews.

 

9. Diversify your payer mix

It is said that most practices get 80% of referrals from just 20% of their referral sources. For many practices, this means Medicare or Medicaid. Ask yourself this: What would happen if that referral source dried up? Or suddenly stopped? From a Risk Management perspective, it's a good idea to diversify your payer mix.

SEO and Online Marketing can be a great way to increase your number of Private Pay Patients. You may also consider growing other niche demographics like AUTO, PI, and Work Comp. Read more about Work Comp Marketing for Doctors.

 

10. SEO

Yes, this one is so important it's worth stating TWICE!  We can't stress enough the future importance of your practice being easy-to-find on Google. We predict that the practices which will be most successful in the future, will also be the practices at the top of Google. And that will not be a coincidence.


About Red Castle Services

Red Castle specializes in online marketing for physician practices. Read more About Us and Our Beliefs.

How do Patients find Doctors Online in 2018?

Let's be honest - GONE are the days when you kept a Yellow Pages by the phone and used to look up the type of doctor you need. Paper is the past. The Internet is the PRESENT. But when it comes to the Internet, how do patients find and choose their next doctor? This article aims to answer that.

So how do patients find doctors online in 2018?

 

Medical SEO Online Marketing for Doctors Online Reputation Management1. Google

Yes, of course Google is number one on the list! In January this year (2018) Google had a market share of 63.2% of all online searches in the USA. With so many people using Google as their search engine, appearing on the first page of search results can be a huge generator of new patients for doctors. But how can doctors get their websites onto the first page of Google search results? The answer: SEO for doctors.

Some doctors, who are new to online marketing, optimistically hope that it is simply a case of 'flicking a switch' and suddenly their website will appear top! In reality, a good SEO campaign will take several months - BUT the results will be worth it. The future of marketing medical practices is getting patients to come to you, NOT annoying them by coming to them. So you need to be visible. Positioning your website at the top of Google is the best way to do this.

If you need immediate results and are willing to pay more for it, then you may also want to explore Google Adwords for Doctors.

 

2. Reviews

So let's say you're now appearing on the first page of Google search results. Now ask yourself this - will patients like what they see? Of course, you'll need a good and mobile-friendly website, BUT in you'll also need something else: Good reviews. In a recent study, 72% of patients stated that they read doctors' reviews before choosing their next doctor. Look at the image below - it shows the (very simple) process that patients go through - It's very simple:

First, they search on Google.

Second, they disregard doctors with bad reviews OR doctors who do not show up.

Third, they choose a doctor near the top who has GOOD reviews.

Medical SEO Online Marketing for Doctors Online Reputation Management

But what can doctors do to improve their online reputation? After all, we know that some patients may exaggerate. Plus sometimes they even write the review on the wrong doctor's profile! In some cases, depending on the policies of the site, reviews can be removed. However, at Red Castle Services we believe in prevention. Our Online Reputation Management System for Doctors helps to divert negative reviews offline, while simultaneously increasing the number of authentic positive online reviews.

Read more about Online Reputation Management for Doctors.

 

3. Online Doctor Directories

In addition to your own website showing up on Google search results, you may also show up under online doctor directories. If you are showing up, it's important to claim your listings, ensure that the information listed is correct, and to increase the number of positive reviews. This will help to generate more patient referrals from these third party sites.

There are many online doctor directories, such as:

 

Conclusion

The modern medical practice needs to make itself easy-to-find online. It's also equally important that what patients find is POSITIVE. To achieve this doctors should use a combination of Google, Reviews, and third party directories. When used together as part of a coordinated online marketing campaign, doctors can create a visible and attractive online presence. And the result of all this? MORE PATIENTS!


About Red Castle Services

Red Castle Services specializes in Online Marketing for Doctors, including Medical SEO, Medical Website Design, Online Reputation Management for Doctors, and other innovative strategies.

We believe 3 things:

1. Your website is a direct reflection of your medical practice and that it's vital to make a good first impression.

2. Your medical practice will be more successful if it positions itself to capture the 62% of patients (and growing!) who now search for their next doctor online.

3. The best medical practices - regardless of their size - should be the easiest to find online.

Contact Us Now to start positioning your practice to capture the 62% of patients who now search for their next doctor online.

Worth knowing: 5 Ways to Attract More Patients Online in 2018

The New Year is a great opportunity to pause and think 'big picture' about your medical practice. It's easy to get caught up in the day-to-day of running the practice - treating patients, managing staff, and putting out fires all day long. BUT what is the point of these daily efforts if ultimately they do not contribute toward a bigger, strategic plan?

At Red Castle Services, it is our firm belief that patient behavior is changing. Every year, more and more patients are searching for their next doctor ONLINE. Gone are the days when patients looked up the doctor's number in a paper directory. Is this trend likely to stop? In a word, NO. So as a doctor, it's very important that you are aware of this and start to strategically position your practice accordingly.

The good news is that the solution is really very simple and has just 2 basic components: First, make your practice easy for patients to find online. Second, make sure that what they find persuades them to schedule an appointment. But this is easier said than done. Below we explain some ideas which will help.

5 Ways to Attract More Patients Online in 2018

1. Medical SEO

It's really very simple - with more and more patients looking for their next doctor online, you need to make your practice easy for patients to find online. One way to do this is medical SEO. In layman's terms, medical SEO is the process of positioning your website at the top of online search results. It is common knowledge that Google is the most used search engine, so in terms of winning the most new patients, it makes sense to prioritize getting your practice's website top of Google.

Medical SEO Medical Websites Online Marketing for Doctors Online Reputation Management

You are now probably wondering "how can I do medical SEO for my practice's website?" There are several strategies, ranging from increasing backlinks to your site, improving your site's content, improving your domain rating, changing backend settings, among others. However, a word of warning - be careful which SEO company you choose to work with, because using the wrong SEO strategies (essentially cheating the system) can lead to your site being blacklisted with Google. At Red Castle Services, we believe in authentic content creation - helping your site to have the best content, so that Google wants it to be at the top of Google. That's why we have an in-house team of talented medical content writes who create content on the topics patients want to know about.

Read more about medical seo.

2. New Medical Website

So let's say you successfully get your site to the top of Google. Thousands of patients are now visiting your site every month. BUT wait. Will patients actually like what they find? Your website is patients' first impression of your practice - does your site really convey the image you want?

Plus does your site have the functionality which converts browsing into appointments? For example, is your site mobile friendly? As far back as 2015, Google reported that more searches take place on smart phones and tablets than on desktops. So if your site is NOT mobile friendly, then you are missing out on over 50% of your potential online patient referrals! Not sure if your site is mobile friendly or not? Here's a free tool from Google to check.

Interested in giving your website a fresh lick of paint in 2018? See our medical website portfolio or Contact Us.

3. Online Reputation

Let's say it again: If patients don't like what they find, then they won't schedule an appointment. And this doesn't just apply to your website. Try Googling the doctors in your practice now. Do you see that Google review which shows up? That's exactly what patients see too.

Do you have a good rating? Doctors often come to us and ask us how to improve this rating. It can be very frustrating to them. Sometimes the patient was not even their patient and left a scathing review! It's quite typical for happy patients to not post anything online, while unhappy patients tell the whole world!

The good news is that we have developed a system which collects real, authentic reviews from patients and posts them online, while simultaneously discouraging negative reviews from going online. Take a look at a sample of our work below:

Medical SEO Medical Websites Online Marketing for Doctors Online Reputation Management

Read more about Online Reputation Management for Doctors.

4. Social Media

I was never a big fan of social media marketing for doctors, because I never saw a big Return On Income. However, that was until I learned how much it helps with SEO. Social media platforms like Twitter, Facebook, and LinkedIn have very high Domain Authorities. This means that they are sites which Google 'respects'. In other words, links from these sites are quite valuable and help to move your site up the search engine rankings.

An added bonus of social media campaigns is that they can be used to build online followings and to reinforce your practice's brand. Want to be seen as the leading practice of your specialty in your area? Social media can help.

Read more about social media marketing for doctors.

5. Google Adwords / Facebook Advertising

If you need patients and need them fast, Google Adwords is a great option. It will leapfrog your website straight to the top of Google search engine results in the sponsored section. However, it comes at a cost. Each time someone clicks on those links, you're charged a fee (often around $2 to $10 per click, depending on how competitive your keywords are).

Facebook advertising is another option, although personally I think it depends on your specialty. For example, if you're an urgent care center, then I don't see the value in Facebook advertising. Anyone who is injured will come to you (Google you) and not be inspired by a post on Facebook to suddenly pay you a visit. However, for more chronic conditions, Facebook advertising can be a good option. Let's imagine someone who has been suffering with arthritis for several months or even years. Seeing a post on Facebook about how arthritis pain can be cured may indeed persuade them to call you. So for specialties like orthopedics and pain management (among others) it can be a good option.

About Red Castle Services

We specialize in helping doctors increase their number of online patient referrals. We believe that doctors needs to position their practices for the future - and start attracting the 62% of patients who now search for their next doctor online. Read more about us or Contact Us.

Hot topic: 5 Things we learned in 2017 about Online Marketing for Doctors

Red Castle Services has had a very busy 2017 - we literally doubled our number of clients this year. At the end of the year, I always like to look back and analyze how things went. What new things did we learn? What did we do well? What did we not do well? Here are 5 things we learned in 2017 about Online Marketing for Doctors:

1. Our Online Reputation Management System is a Big Hit

One thing doctors often ask us is: "Can you remove negative reviews from the Internet?" You may be familiar with their scenario. They treat thousands of patients well and very few leave online reviews. Then they get ONE patient who has a negative experience and decides to leave horrible reviews all over the Internet. What is more, perhaps some things they wrote are not even true! Sometimes they even have the wrong doctor! Doctors often want our help in removing this. Well, in 2017 we set up an Online Reputation Management System which keeps you ahead of the game. It literally blocks negative reviews before they even go online. Plus it simultaneously greatly increases your number of positive online reviews.

Take a look at this sample before vs. after comparison:

Medical SEO Online Marketing for Doctors Online Reputation Management Social Media Marketing

Read more about Reputation Management for Doctors.

2. Our SEO strategies really work

When we first started doing SEO for doctors, we knew that our strategies would work in theory. AND 2 years down the line it is so satisfying to see all of our long term clients sitting at the top of Google for the majority of their keywords. As with anything worth getting, it does not happen overnight. Month-by-month we moved these keywords higher. It was hard, grueling work. But as we know, the higher the climb, the greater the view. If you're wondering exactly what strategies have been working for us, here's the answer: It is not one single thing, but instead a powerful cocktail of having a big picture SEO plan for the practice, creating quality medical content, good distribution of that quality content, some backend magic, and a LOT of elbow grease.

3. Google My Business is becoming more and more important

If you're not familiar with what Google My Business is, the short answer is this: It's your practice's listing with Google which usually shows up on the map at the top of Google results. Well, if you are lucky it's showing up on the map. If you are like most doctors, just your competition is showing up on the map:

Medical SEO Online Marketing for Doctors Online Reputation Management Social Media Marketing

A nice tip for you: Claiming your Google My Business listing is FREE. Plus it is a very powerful tool. In what way? Well, firstly, if set up correctly it can make your practice MUCH easier to find. And here's the best bit - it can track exactly how many patients have found you there, how many of them called you, and how many asked for directions.

Many doctors ask us: "How can I rank higher on the map at the top of Google?" There are several ways, but one of the most important is having higher ratings. So be sure to check out our Online Reputation Management for Doctors.

4. When it comes to social media likes, it's about QUALITY and NOT QUANTITY

On the surface, you would think that 2000 followers is better than 200, right? WRONG. Many doctors have tried to save money by working with super cheap online marketing companies. Unfortunately, these cheap companies cut corners. Instead of attracting real followers, they sign up an army of fake accounts. But why is this bad? Well with social media it's all about engagement. If those 2000 fake accounts are not engaging with your posts, then it looks to Facebook and Twitter (and other social media platforms) like your posts are BORING. With less interaction, these platforms decide that your posts are not worth sharing, so for example on Facebook they are less likely to appear as users are scrolling down. Instead, you should focus on long time growth of real patients and people and on more interaction and engagement. Read more about social media marketing for doctors.

5. It's better to do one thing well, than several things badly.

As a medical specialist, you know this already. An orthopedic hand surgeon will (usually) have better outcomes on hand surgeries than a general orthopedic surgeon. Why? Because if we repeat doing the same thing again and again, then we become very very good at it. The same is true of SEO. We specialize in medical SEO. And after doing it for hundreds of medical practices, we have become very very good at it. We know what Google appreciates - and what Google does NOT appreciate. Whether it's writing quality medical content, SEO optimizing medical websites, backend changes, backlinking, online reviews, or social media posts - we have improved each area step by step all with the same end goal: getting doctors' websites to the top of Google.

Online Marketing for Doctors - About Red Castle Services

Red Castle Services specializes in SEO for doctors with the end goal of increasing online patient referrals for your practice. We focus exclusively on the medical sector and our services always include the creation of 2 custom-written articles per month. These articles not only help to position you as the authority of your specialty in your area, but they also help push you to the top of Google (as they are SEO optimized). We work with all specialties, in particular:

Read more Medical SEO or Contact Us.

What exactly does Red Castle Services do anyway?!

So you may have heard about "Red Castle Services", seen the odd email or two, or even seen us on social media, but ever wondered what exactly we're all about? In other words, what does Red Castle Services do? And why should doctors pay for it?

What does Red Castle Services do?

In order to understand the present, you need to understand the past. Red Castle Services started several years ago when we noticed the changing behavior of patients. They were no longer using paper directories to find the phone number of the medical specialist they needed. No. They were using a new type of online directory called "Google". This trend is now even stronger than ever with over 62% of patients now researching their next doctor online.

So, in other words, you have your ask yourself this:

Is it easy for patients to find you online? Does your practice come top of Google when you search for your specialty and area?

Try it now. Go to Google.com and search for your specialty + your city. Does your website appear at the top?  Or even on the first page?

But we're getting ahead of ourselves... In order for your website to be found, you first need to have a website! Which brings us to the FIRST thing Red Castle Services does:

1. Medical Website Design

Red Castle Services specializes in building MEDICAL websites. There is an important difference here. Medical website design often requires many subtle differences to regular websites. First of all, will your website be handling patient information? For example, the ability for patients to register online? If so, then for HIPAA compliance reasons you should make your site secure and protected (HTTPS instead of HTTP, for example) to ensure that patient data is protected. Furthermore, some industry specific knowledge goes a long way if you need help writing content for your site. Our team has been working in the healthcare arena for years, including in managed care contracting, workers' compensation marketing, for a range of specialties, so we're comfortable writing strong content which will promote you and your practice. Thirdly, does your site achieved the desired effect? Let's face it - the mail goal is to get patients to pick up the phone and schedule an appointment. Does the site effectively funnel them toward doing this? These are a small number of the MANY things you should consider when building your site. Luckily, we have built many medical websites before - check out our medical website portfolio. Read more about Red Castle Services Medical Website Design.

2. Medical SEO (Medical Search Engine Optimization)

As mentioned before, patients are now using online search engines (such as GOOGLE) to find their next doctor online. The process of optimizing a website to make it appear higher in search engine results is called Search Engine Optimization (SEO). Red Castle Services specializes in medical seo. Why does that matter? Well, ask yourself this: Why do doctors specialize in a certain type of medicine? If patients have a fracture should they go to a dermatologist or an orthopedic physician? The answer is obvious. The same applies to SEO. If you want your medical website to rank at the top of search engine results it makes sense to choose a medical SEO company. Red Castle has years of experience performing SEO for doctors, helping doctors to make themselves easy for patients to find. After all, what is the point of having a great website if no one can find it?

We provide SEO for the following specialties:

3. Online Reputation Management for Doctors

Have you ever tried Googling your practice name? Try it now. Do you see that Google rating show up? How many stars do you have? How many reviews do you have?
For example, if I Google "Dr. John Smith Texas" then I can see that doctor has a 3.7 star rating on Google from 3 reviews.

What do you think patients think of that? As a patient, would you want to see a doctor with only 3.7 stars? Or would patients be more likely to choose a doctor with a 5 star review? The question is of course rhetorical. Patients want to be reassured that they are choosing the right doctor. The worst thing is that these reviews are often misleading - with just 3 reviews it means that one bad review can seriously affect the average. And sometimes the patient has got the wrong doctor! Did you know you can apply for these reviews to be removed? Or even better - did you know there is a way to prevent these negative reviews from appearing in the first place? And that there is a way to increase your number of authentic positive reviews?

Red Castle's Online Reputation Management for Doctors does exactly that. This means that when patients find you online, they like what they see. PLUS there is an added bonus. A higher Google rating (with more reviews) also gives your website a greater chance of appearing in the top map search results. Try Googling your specialty + area now - do you show up on the map at the top?

4. Medical Content Writing

In the modern world of online marketing content is king. People find advertising intrusive. When we go online, we go online to find information, not to be bombarded with ads. Is your practice positioning itself as the source of useful medical information about your specialty? Are you positioning yourself as the authority of your specialty in your area?  Medical content allows you to do that. What is more, it also helps your SEO. The only downside is that creating a steady flow of informative - and SEO optimized - medical content is time-consuming. But luckily Red Castle has a team of ready-made medical content writers with years of healthcare experience, plus the journalistic skills to make the content INTERESTING and "click worthy". Read more about our Medical Blogging services.

5. Patient engagement

Did you know that your existing patients are your most likely-to-be future patients? Do you have a communication strategy to stay in touch with them and keep them 'engaged'? If you don't hold on to them, other practices may gain their attention. This is why Red Castle's online system tracks patient contact information and not only asks them to review your services (to check they were happy), but also sends them your latest medical content and posts. The more you stay on their radar, the more likely they (and their friends and family) are likely to think of you next time they need your specialty in your area. Read more about email marketing for doctors.

6. Social Media Marketing

I used to think that social media marketing was a waste of time. Or at best had a bad cost-benefit ratio. It can sap hours and hours from your day, yet it's hard to correlate any new patients back to it. That was until I learned how it can help with SEO. The main reason we run social media campaigns for our doctors is the positive effect it has on SEO rankings. We write fantastic seo optimized medical content for our doctors and it would be a shame to restrict this just our doctors' websites. We want the whole world to know how great our doctors are. That's why we post it online. Not only does it tell the doctors' online audiences how amazing the doctors are, but it also simultaneously boosts the keyword rankings on Google. Read more about Social Media Marketing for Doctors.

7. Workers' Compensation Marketing

In partnership with Agima Medical Management, Red Castle is also a leading provider of Work Comp Marketing for Doctors.

Why should doctors pay for these services?

Even if you're the best doctor in the world, if nobody knows it, then it's meaningless. Great doctors deserve to be celebrated. And patients deserve to know about you. We want to help you. We want the best doctors to be the easiest to find online. Are you a great doctor who is not getting your fair share of online patient referrals? Do you need a mobile friendly medical website? Do you want to be easy for patients to find online? Do you want to block negative reviews from going online? Do you want more positive online reviews? Do you want engage more - and better - with patients? Do you want to be omnipresent online? For all of your online medical marketing needs, choose one company - choose Red Castle Services.

Two Minute Video about Red Castle Services

Too much information to absorb? Try watching our 2 minute video about our services instead. Click on the video below to begin! Or if you are ready to start increasing your number of online referrals - Contact Us NOW.

SEO for Medical Clinics - Do 5 Star Online Ratings Help? If so, how can doctors improve their online reputations?

When it comes to SEO, Google’s Search Engine algorithm takes many factors into account. Increasingly, it seems to be placing websites according to the question “How much can I trust this?” This is why is having a good online reputation will help your SEO. If Google can see that Dr. Smith has 40 five star ratings on Google Business Listings and also many positive ratings on other sites, such as healthgrades, then it is likely to consider this doctor (and his/her website) as more reliable/trustworth and subsequently rank it higher in its algorithm.

Perhaps more importantly, patients also use these ratings to decide which doctor they will see. Bearing in mind that 62% of patients research their next doctor online, this is now a growing demographic and doctors should take this trend seriously. Whether you like it or not, the reality is your success depends on what people say about you online. A good online reputation can get you a lot of new business. On the other hand, one bad review can significantly decrease the patient flow into your medical practice. The good news is, you CAN improve your online reputation.  Online Reputation Management for doctors is what Red Castle Services does best. We’re all about helping the doctors grow their business online by increasing their website traffic and improving their online reputation.

How can Red Castle Services improve doctors online reputations?

1. Integrating new patient email addresses into our system, which automatically collects patient feedback.

Patients are given a binary option of if the experience was positive or negative:

Medical Websites Online Reputation Management

Positive responses are automatically posted online, whereas negative ones are dealt with quietly off line where patient feedback can be answered confidentially with the patient. That way you not only prevent a bad review from going online but you are also given a chance to resolve the patient’s issue and get useful feedback.

2. Redirecting the positive reviews to any online agency.

Whenever a patient leaves a positive review via our system, we are able to redirect their opinion to where it is visible to other patients. We make sure to post the review where patients are most likely to see it - Google listing, Healthgrades, WebMed, ZocDoc, etc.

Medical Websites Online Reputation Management

3. Managing the doctor’s social media accounts

We also take care of your social media accounts to catch any negative feedback early on and make sure it gets addressed. We create useful, patient-friendly and authoritative content that increases your online authority in your specific field. For example, if you are an orthopedic surgeon in Miami, then we will create content which positions you as an authoritative voice on orthopedic matters - someone they can contact and trust the next time they have an orthopedic problem and need a consultation.

Medical Websites Online Reputation Management

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If you feel that your online reputation could use some improvement, give us a call and see how we can help you. Red Castle Services handles all aspects of growing the practice’s online exposure, from SEO for Medical Practices to managing their online reputation.

Medical Websites Online Reputation ManagementRedCastle specializes in Online Marketing for Doctors, including Medical SEO, SEO for doctors, and Medical Website Design. Contact RedCastle Services today to find out how we can help your practice increase its number of online patient referrals.

3 Ways Doctors can increase their online rating to 5 stars

Online Reputation ManagementAs a doctor you know that reputation is important. A good reputation usually leads to more referrals, whereas a bad reputation leads to the opposite - less referrals. This is also true when it comes to your ONLINE REPUTATION. Imagine you're a patient and you're looking for a doctor online. The first page of Google will likely show 10 options - so how does the patient then decide which of those 10 doctors to choose? Obviously, if one doctor has a 5 star rating, whereas the others have less stars, then this may play a big role in the patient's decision.   The unfortunate thing is that sometimes your online reputation does NOT match your real-life reputation. Perhaps a few isolated incidences have led to some patients going online and giving you negative feedback. As a doctor, is there anything you can do about it? The good news is YES there is. Here are 3 ways you can manage your online reputation to INCREASE your online rating to 5 stars:

1. Ask for patient feedback

Red Castle Services as a system which proactively asks for patient feedback. This way negative patient feedback is addresses BEFORE the patient gets to the point of posting negative feedback online. Conversely, positive feedback is allowed to be posted online, leading to MORE positive comments and LESS negative comments.

2. Remove negative comments

Depending on the site (Healthgrades vs. Google Reviews vs. ZocDoc vs. Facebook) negative comments can be removed. For example, if a comment is deemed to break any of Google's guidelines, then a doctor can request for it to be removed.

3. Be pro-active not re-active

As a doctor, there are several proactive things you can do to improve your online reputation and present yourself as the leading physician in your field and area. This is a much better approach than simply sitting back and being reactive to negative patient feedback. In terms of proactivity, it's a good idea to position yourself as the authority in your field. Write informative articles with useful content for patients and distribute it to your target population via your website blog, social media, and patient newsletter. Not only does this present you as the leader in your field and attracts likes and positive reviews, but it ALSO improves the SEO of your website.

Florida Top Doctors - how to guarantee you choose the right one

 

Choosing your next physician can be a tough thing to do. Not only are there are so many to choose from, but it can also be difficult to find a very good doctor near you. How do you make sure that the next doctor you see is your best possible choice?

 

Best Doctors Florida and where to find them

They say good doctors are a rare breed. Well, if it’s true, we have made it our priority to research the best doctors in Florida and put them in one place for your convenience. That way, if you are looking for your next doctor in Florida, you can be sure that any doctor you find at www.simplythebestdoctors.com is a well-experienced physician of the best quality. Top doctors in Florida are all gathered here and ready for you to find and use them. We only feature the best doctors in Florida with top ratings and positive patient feedback to ensure the best possible experience for you. If you’re tired of mediocre doctors that don’t know what they’re doing, have a look at www.Simplythebestdoctors.com and make life easier for yourself.

Simplythebestdoctors.com - your tool for finding Florida Top Doctors

Looking for an orthopedic surgeon in Florida? Want to finally consult a pain specialist who can actually help you get rid of your pain? If you don’t put some time and energy into some thorough research, you risk making another bad choice. Luckily, we make it easy for you - no more spending hours and hours looking up online reviews or asking your friends and families for recommendations. Now all it takes is one click - www.simplythebestdoctors.com and you’re in the biggest and carefully crafted database of top doctors in Florida. Use the time you save using our site to make the most of it! You only get one life - you don’t want to waste it visiting poor quality doctors, do you? If you know a top doctor who would like to be featured on this site, please Contact Us.


Online Reputation ManagementRedCastle specializes in Online Marketing for Doctors, including Medical SEO, SEO for doctors, and Medical Website Design. Contact RedCastle Services today to find out how we can help your practice increase its number of online patient referrals.

Florida Top Doctors

We gathered Florida Top Doctors in One Place

These days there are so many doctors in Florida that it can be difficult to know which doctor to choose. Even if you are obligated to use a doctor on your health plan, there are often still hundreds of different doctors to pick from. What would make life easier is a Florida Top Doctor list, right?  Well, that’s what we thought too, which is why we have created that list!

SimplyTheBestDoctors.com - home of the Florida Top Doctors list

Our site, SimplyTheBestDoctors.com, is collecting a list of all the leading doctors in Florida. In addition to posting interesting articles from the doctors’ themselves (so you can read about their opinions and/or procedures they offer). Many patients find it very useful to read these articles prior to choosing which practice to go to, because then they have a better idea of the doctors’ approach. We also publish a list of the doctors, including a short bio. In time, we hope to build up an ever reliable resource of doctors you can count on. This list isn’t just for regular family medicine doctors, but in time will be divided into all specialties. So for example, there will be a tab for the best orthopedic surgeons Florida, best pain management doctors Florida, best urgent care centers Florida, and so on. You get the picture! Of course, you may also want to consider some of the other big physician directories out there, for example zocdoc.com or healthgrades.com. ZocDoc.com is useful insomuch as you can also schedule directly from their site. We also plan to build a director of doctors who accept Workers’ Compensation cases, so stay tuned for that!

Read more about SimplyTheBestDoctors.com


Online Reputation ManagementRedCastle specializes in Online Marketing for Doctors, including Medical SEO, SEO for doctors, and Medical Website Design. Contact RedCastle Services today to find out how we can help your practice increase its number of online patient referrals.