Email marketing for Doctors is the process of sending regular emails to a mailing list of past patients and contacts with the end goal of encouraging repeat visits or the referral of family and friends.
With a ROI of circa 4200%, it is one of the best digital marketing strategies.
Email marketing is said to have one of the best ROIs—with an impressive return on investment of circa 4,200%. In other words, for ever $1 you spend on email marketing, on average it brings $4,200 new revenue to your practice. So, before spending thousands on Google Ads for Doctors or other services, it's worth setting up a system to regularly reach out to your mailing list.
Email marketing for doctors lends itself well to tracking results. You can monitor your campaigns through objective statistics, such as open rates and click rates. Additionally, there is also a qualitative component whereby you can see which information patients are interested in (through the links they click) as well as the subsequent path they take on your website.
One of the best things about email marketing for doctors is that it does not require any additional time. Thanks to our SEO for Doctors service, email newsletters can simply import the new content we write every month. This means that you do not need to create any additional content—you can simply use email as an additional channel through which to disseminate your current content, along with your website and social media channels.
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