EMAIL MARKETING can be a great way for your medical practice to increase your patient volume
There are 4.3 billion email users globally and email has become popular with patients too, having almost universal daily usage.
Over 91% of all US adults check their emails daily. This is why it is one of the most efficient medical marketing services on the market. However, in order to avoid falling into the SPAM category, it’s important that you take the time to build a thoughtful and informative Email Marketing Campaign that will benefit your readership.
Why is Email Marketing for Doctors and Medical Practices important?
It is one of the most cost-effective channels out there because it’s quick, easy, and efficient!
Email is almost as ubiquitous as the Internet itself, that’s why it’s still one of the most popular modes of communication in spite of advancements in communication technologies.
It’s important to note that not all doctors or medical practices have fully embraced email marketing within their respective practices.
This marketing channel keeps your patients keep aware and engaged, thus, keeps them coming back to your practice.
Essentially, Email Marketing is:
HERE ARE SEVERAL QUESTIONS TO ASK YOURSELF WHEN CONSIDERING STARTING A MEDICAL MARKETING EMAIL CAMPAIGN:
YES, TOTALLY! Think of it this way – you’re sending content directly into a person’s mailbox where they will definitely see it. 91% of US adults check their mail on a daily basis which means Email Marketing lets you reach (both your existing and prospective) patients directly.
It’s different from posting something on your social media pages and hoping that people will see your post. With Email Marketing, you’re always communicating directly with your target audience because they will still see the subject line and your company’s name every time you send an email.
Yes, you may be right. Social Media Marketing is all the buzz these days.
HOWEVER, statistics say otherwise: daily posts on Facebook and tweets on Twitter COMBINED only account for 0.2% of daily email traffic and that’s excluding spam.
Bear in mind that email is direct and personal but also the most professional business medium out there. Ever started a conversation on social media and then when it gets all business-y you go like, “Okay. Shoot me an email”?
That’s not to say we’re not believers in Social Media Marketing. Just know that all these campaigns go hand-in-hand and Email Marketing is one of those things that you want to consider doing first.
Red Castle Services specializes in white hat methods in growing your marketing methods. As such, we assure you that we’re not going to just purchase an email list from somewhere. We use a simple concept: QUALITY over quantity.
One of the best ways to grow your subscriber list is offering some form of incentive in exchange for signing up to receive your emails. You can put it on your website, social media pages or any other touch points you create to pique your target audience’s interest.
The most important aspect of this is for your audience opt-in because it means they are genuinely interested in whatever you’re going to offer.
One of the most important things to consider when sending your emails is asking yourself “what kind of value will I provide to my target audience”?
It can be an eBook, a newsletter, a webinar, a video, or a coupon (e.g. get a few $$$ off your first appointment). For instance, a dermatologist can make content about “5 tips to keep your skin fresh every morning” or an orthopedic doctor can create something like “Exercises to get yourself ready for some physical work activity”.
Naturally, the content or value you provide is directly related to your practice. It is also a good practice to offer content/value/information that is exclusive to the email marketing channel to keep your audience engaged and excited.
Knowing your identity and consistent communication is key. It’s important to regularly send emails (but not necessarily frequent as to bombard) to your audience to keep them posted on what your practice is all about. By offering tips, advice, news and stories that align with your values as a practice (or brand, for that matter).
To get on top of this, it’s a good idea to create strategies and tactics that revolve around your values as a brand in order to effectively organize your time and plan email marketing efforts accordingly.
Of course. Your emails should match the branding, colors, typography and other design elements in your other digital assets such as websites and social media pages. This creates a unified and consistent approach in communicating your message to your audience.
As such, Red Castle Services ensures that every email marketing campaign is tailor fit to match your overall branding.
How can Red Castle Services help with Email Marketing for Doctors?
Want help creating an Email Marketing Campaign for your Patients? Red Castle Services specializes in this. It syncs with our Medical SEO services, which requires us to write great original content about your practice, which can then be included in the email marketing campaigns. The email marketing campaign also syncs with our Online Reputation Management services. So when considering email marketing for your practice, it’s important to consider how it fits in with your other online marketing activities, so that everything is working in harmony toward the same end goal and branding.
Red Castle Services is very experienced at creating custom HIPAA compliant medical Email Marketing Campaigns for Doctors and Medical Providers.