The season in Florida is ending: Use the quiet summer months to get more patients online Now that the season is coming to an end, doctors may finally have a moment to consider online marketing as a way to increase patient volume during the quiet summer months. As we get more and more enquiries from doctors looking to expand their practice, we see how important it is to emphasize this simple, yet underestimated fact – the easiest, cheapest and most effective way to get more referrals is to focus on growing your business online. An established online presence in business – whatever branch it is – is a must these days. There are a couple easy steps to begin with, which we went over many times here in our Redcastle blog. First and foremost, a doctor has to make an effort to create – or have someone create for them – a website that will mirror all the good qualities of their business. It should be modern, intuitive and most importantly: patient-friendly. Can you honestly say that your current website is like this? If not, perhaps it is time to have professionals work their magic and make it look as good as it can and should? The second thing is of course making the new website accessible to potential referrals. What’s the point in having an amazing website if no one can find it? In order for the patients to be able to find it – and contact your practice – it needs to appear as high in Google search results as possible. Unfortunately, it doesn’t just happen automatically – you need to work for it. Or, take the convenient way out, and have someone with a lot of experience in that field take care of it for you. Here is a quick and simple (and FREE) guide (available on our homepage) about how to start receiving more online referrals. If you feel you’re ready to take your business to the next level but you’re not sure how to do it, contact Redcastle Services and see how we can help you grow your practice’s potential.
This article was written on behalf of the practice by RedCastle Services. RedCastle specializes in Online Marketing for Doctors, including Medical SEO, SEO for doctors, and Medical Website Design. Contact RedCastle Services today to find out how we can help your practice increase its number of online patient referrals.