A medical website is a must-have for any doctor thinking seriously about seeing more online referrals. Having worked with doctors for many years now, we know exactly what features your medical website needs to have in order to attract potential patients. Unfortunately, most medical websites we see everyday are very poorly designed and they don’t serve their purpose, that is to encourage patients to schedule an appointment with YOU. We want to share with you a couple of tips and tricks you can apply to make your medical website meet the standards of a modern, informative and patient-friendly portal.
Most people nowadays use their smartphones to surf the internet. Why? Because it’s easier and more convenient. That’s way you should make sure that your medical website is mobile-friendly, that is, it can be displayed on a small screen. That way you can attract a much larger number of patients.
SEO (Search Engine Optimization) tools allow the website to appear higher on Google’s search results, therefore allowing more patients to find you. For example, if you are an orthopedic doctor in Palm Beach County, you want to make sure your medical website appears first for patients who are searching for an orthopedic doctor in Palm Beach County. SEO makes it possible and many doctors underestimate the number of patients they are missing out on by ignoring SEO. Plus remember, being on the second page of Google results is not good enough!
When you make an effort to put valuable and informative content on your website, it serves at least two purposes – it makes you an expert in the eyes of the patients (therefore more reliable and trustworthy!) plus – as a bonus – it helps SEO work its magic! If you can, find time to enrich your website with content that can be of use to your patients. We realise it’s a lot to think about, plus as a doctor you would probably rather commit all your time and energy to your patients. The good news is that we can take care of all of the above – and more – ensuring your practice gets as much attention as it deserves. Spare yourself hours (or even weeks!) of work and let us do that for you. Contact us today to find out how we can help your practice attract more online patient referrals.
This article was written on behalf of the practice by RedCastle Services. RedCastle specializes in Online Marketing for Doctors, including Medical SEO, SEO for doctors, and Medical Website Design. Contact RedCastle Services today to find out how we can help your practice increase its number of online patient referrals.