Is your medical practice 'beginning with the end in mind'?

When opening a new medical practice, doctors often have a number of motivations, such as more agency, more control, or even selling to an investor a few years down the line. Often what happens, however, is that they get pulled into the day-to-day of running the practice and lose sight of the original goals. 

In this blog post, we explore this idea, as well as explain how Red Castle Services' Online Marketing for Doctors can help you reach your original end goals.

Let’s take one of our clients as an example and we’ll give them the alias of Dr. Smith.

5 years ago Dr. Smith opened her own practice. Her main reasons were as follows:
1. To be her own boss and to have more freedom in deciding how things are done, for example, choosing what types of patients she enjoys treating the most;
2. To make more money;
3. Eventually, to sell the practice and then transition to other meaningful pursuits in life.

However, until last year, things were not going to plan. Instead of having more freedom, she was working more hours than a regular job, and making less money than if she were working for another practice. Worse still, with low-profit margins, her practice was a long way off being an attractive investment for prospective buyers.

What changed?
It was around this time when a friend put her in touch with us. Speak to Red Castle, she was told—they can help.

6 months later and the following has happened:

1. She has a regular inflow of 100 new patients per month for the conditions she loves to treat, plus with higher rates of reimbursement than other patient demographics.

2. Her practice is positioned for the future of healthcare—that is to say—digitalized and online. 90% of her new patients now find her online.

3. Her online Google reputation has jumped from 3 stars to 4.8 stars.

4. Her website is ranked #1 on Google for 20 search terms related to her specialty.

5. Her cost per new patient lead has decreased by 50%, as more of her leads come from organic search, as well as more optimized paid campaigns.

Best of all, because her practice is now more profitable—and is well situated in terms of its online presence—it has become very appealing to investors and she is already in negotiations with a prospective buyer. Put simply, she is finally starting to achieve her originals goals of starting the practice.

Is your practice already leveraging the power of the internet? If not, we can help. 

These days, a huge number of patients are finding their next doctor online. Let us help you to capture your share of these patients—transitioning your practice into a modern facility with a regular flow of new, online patient referrals.