MEDICAL WEBSITE DESIGN
62% of Patients Now Research their Next Doctor ONLINE
Is your WEBSITE creating a good First Impression?
We believe your website is a direct reflection of your practice. We believe an amazing practice deserves an amazing website. 62% of patients now find their next doctor online – is your practice’s website creating a good first impression for them?
Patients are increasingly researching their next doctor online BEFORE scheduling an appointment. According to a 2014 study by Software Advice the number of patients researching their next doctor online increased between 2013-2014 by 68%. The study also found that:
“nearly half of all respondents would go out-of-network for a doctor that has more favorable reviews.”
But what does this mean? What are the implications of this? In short, it means that a doctor’s online reputation is becoming an increasingly important factor for patients when deciding which doctor to choose. In other words, it’s vital that doctors have excellent websites which portray the image the practice wants to portray: Trustworthy, professional, experienced, and capable of successfully treating the patient.
According to Google’s 2015 research:
- 90% of American adults have a cell phone
- 58% of American adults have a smartphone
- 42% of American adults own a tablet
- 32% of American adults own an e-reader
That is why all the websites we build are Responsive Medical Websites.
But what is a ‘responsive’ medical website?
In short, a responsive medical website is a website which works well – and looks good – not just on desktops and laptops, but also on smart phones and tablets. Specifically, it usually means:
- One medical website for all devices and browsers: Macs, Laptops,PCs and Mobile Devices
- There is a one URL address for every type of device
- The medical website resolution is changing dynamically, adjusting to the patient device screen, so it looks different on a desktop, on a tablet and on a smartphone (dynamic layout changes, automatic text size adjustments and improved mobile usability)