Did you know that in 2016 Google changed its algorithm to give preference to websites which are mobile friendly? According to the Google’s newest announcement, mobile versions of websites will now be indexed first by their search engine.
What does ‘mobile-friendly’ mean? It means a website which displays well on mobile-phones (as well as tablets and other small devices). How do I know if my website is mobile-friendly? If you’re not sure if your medical website is mobile-friendly, it’s easy to check. Simply type in your website’s url on your phone’s browser and see how it looks. Is it displaying well and is easy for patients to read? Is there a ‘call’ button which they can simply tap and it will call your practice? Factors like this make your website ‘mobile-friendly’. What does this mean? This means if your medical website is not mobile friendly, it is less likely to appear on Google’s first page of search results. That – in turn – means less people are able to find you = less patients.
More and more people are searching on Google using a mobile device.
Why did Google make this change? Many suspect that it is to match the change in people’s habits. With an ever greater percentage of searches now being made on tablets or mobile devices, it makes sense that Google favors the sites which display correctly on those devices. As a doctor, what can I do to increase the number of patients who find my website? We believe that your medical practice will be more successful if it positions itself to capture the 62% of patients (and growing!) who now search for their next doctor online! <-link to the SEO page. This is why we recommend that all of our doctors’ websites do the following:
- Ensure that they are modern, professional, and mobile-friendly. After all, you only get ONE chance to make a FIRST IMPRESSION, so make it a good one.
- Once your website is built, consider medical SEO so patients can easily find your website.
- Take advantage of social media and generate more positive online reviews.
Contact Redcastle Services today and see what we have to offer. Read more about Medical SEO. Read our latest blog post about Medical SEO Services for Doctors For more info about Medical Website design 3 simple ways to increase online referrals for physician practices SEO For Doctors SEO Case Study