As a doctor you invest a lot of time, energy, and money into your practice. With all the demands of a regular doctor’s office (seeing patients, managing staff, negotiating with insurance carriers) you can easily get absorbed into a day-to-day mentality. However, it’s important to occasionally take a step back and look into the future. Is your practice ready for what the future will bring? Are you aware of changing patient trends and are you strategically positioning your practice according to these trends? If not, don’t worry - it’s not too late. This article and video are created to give you a quick update about the top 3 future trends of online marketing for doctors and what this means for you and your practice.
It’s the basic theory of supply and demand. As more and more people come online, the demand for online ad space (for this bigger potential market) increases. However, the supply of available ad space is NOT increasing at the same rate. For example, despite Google’s audience greatly increasing in 2017, it still has the same number of advertising spaces at the top of the page. Therefore, with an increase in demand but no increase in supply, it will inevitably lead to an increase in the cost of online advertising.
We all saw the popularity (or insanity!?) of Pokemon Go. It was the mix of reality and digital additions which made the game so popular. And guess what - this trend is set to continue. We can safely assume that more and more people will be using the smart phones and/or augmented reality glasses which show them the real world but with digital additions. For example, someone driving might be using Google Maps, which may show them reality but with labels, for example a digital “Urgent Care Center” label appearing above the building on the right.
It’s no secret that more and more people are switching to using their smartphones for internet-based actions instead of using their desktop. But this is old news - even in 2015 Google had already told us that “more Google searches take place on mobile devices than on computers in 10 countries including the US” (Google ).
Red Castle Services specializes in providing online medical marketing for doctors. Start positioning your practice to make the most of future trends by contacting Red Castle Services. Read more about Medical SEO. Read our latest blog post about Medical SEO Services for Doctors For more info about Medical Website design 3 simple ways to increase online referrals for physician practices