Red Castle Services specializes in increasing the number of online patient referrals for physician practices. In order to achieve this, we have three underlying beliefs:
1. We believe that your website is a direct reflection of your medical practice and that it’s vital to make a good first impression.
Let’s be honest – it’s human nature to judge. And to not just judge, but to judge quickly. There are a huge number of studies which have shown people start to evaluate and judge other people as soon as they lay eyes on them. One study from Cornell University goes as far to say that we even judge people whom we have only seen in a photograph six months prior. SO it is unsurprising that when it comes to websites, exactly the same thing happens: People judge. As soon as a patient sees your website, they will instantly start to judge it. Does the website make the doctor(s) look trustworthy? Do the doctors appear to be well-qualified? Does the patient like the look for your practice? It all counts. And more often than not, it makes the difference as to whether or not they pick up the phone to book their first appointment.
2. We believe that your medical practice will be more successful if it positions itself to capture the 62% of patients (and growing!) who now search for their next doctor online.
As we know, the world is changing. Gone are the days when people used giant paper directories which they kept by their phones. These days, there is one directory which replaces all others: Google. This online search engine has a whopping 72.48% of market share of global searches, and an even higher percentage in the USA. But what does this mean? In short, it means if your practice is not easy to find on a Google Search, then patients are not going to find you.
3. We believe that the best medical practices – regardless of their size – should be the easiest to find online.
If you have a medium-small practice, you may be forgiven for thinking “the hospital-owned physician practices have huge online marketing budgets – it’s impossible for me to compete!” However, the beauty of ‘net-neutrality’ is that Google will return search results which best meet the needs of the person searching – NOT the companies which paid the most. Of course, in the case of sponsored placements it’s about who pays the most – BUT with organic searches you have a level-playing field. Organic search means the real search results which Google returns – not the sponsored places at the top. By getting your practice to the top of organic search results, Red Castle helps medium-small practices compete against national hospital-owned chains.