5 Ways to Find Doctors Online: Essential Guide in 2024

Let's be honest - GONE are the days when you kept a Yellow Pages by the phone and used it to look up the type of doctor you needed. Paper is the past. The Internet is the PRESENT. 

The convenience of finding and consulting with healthcare professionals online has become a valuable asset for many patients. Whether seeking a specialist for a specific condition or needing a routine check-up, the Internet offers various platforms to connect with qualified doctors.

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This article aims to explore five effective ways patients can find doctors online, making healthcare accessible at your fingertips. 

How do patients find doctors online in 2024?

  1. Google

Yes, of course, Google is number one on the list! In September 2023, Google had a market share of 61.4% of all online searches in the USA. With so many people using Google as their search engine, appearing on the first page of the search results can be a massive generator of new patients for doctors. 

But how can doctors get their websites onto the first page of Google search results? The answer: SEO for doctors.

Some doctors who are new to online marketing optimistically hope that it is simply a case of 'flicking a switch' and suddenly, their website will appear at the top! 

In reality, a good SEO campaign will take several months - BUT the results will be worth it. The future of marketing medical practices is getting patients to come to you, NOT annoying them by coming to them. So you need to be visible. Positioning your website at the top of Google is the best way to do this.

Once you have your site at the top of the SERPs, patients can easily find it once they type in “best doctors online” on their Google search bar.

If you need immediate results and are willing to pay more for it, then you may also want to explore Google Adwords for Doctors.

  1. Reviews

So, let's say you're now appearing on the first page of Google search results. Now ask yourself this - will patients like what they see? Of course, you'll need an excellent and mobile-friendly website, BUT you'll also need something else: Good reviews. 

In a recent study, 77% of patients stated that they use online reviews in finding and choosing a doctor. Look at the image below - it shows the (very simple) process that patients go through - It's very simple:

  • First, they search on Google to find doctors online.
  • Second, they disregard doctors with bad reviews OR doctors who do not show up.
  • Third, they choose a doctor near the top who has GOOD reviews.
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But what can doctors do to improve their online reputation? After all, we know that some patients may exaggerate. Plus, sometimes they even write reviews on the wrong doctor's profile! In some cases, depending on the policies of the site, reviews can be removed. 

However, at Red Castle Services, we believe in prevention. Our Online Reputation Management System for Doctors helps to divert negative reviews offline while simultaneously increasing the number of authentic positive online reviews.

  1. Online doctor directories

In addition to your own doctors' website showing up on Google search results, you may also show up under online doctor directories. If you are showing up, it's important to claim your listings, ensure that the information listed is correct, and increase the number of positive reviews. This will help to generate more patient referrals from these third-party sites.

There are many online doctor directories, such as:

Strengthen your online presence and increase patient referrals with Yext's directory listings and management service.

  1. Telemedicine platforms

In recent years, telemedicine has gained significant traction, allowing patients to consult with healthcare professionals from the comfort of their homes. 

Platforms like Teladoc, Amwell, and Doctor On Demand connect users with licensed physicians through secure video calls. This not only eliminates the need for physical travel but also ensures timely access to medical advice.

Telemedicine platforms are particularly beneficial for non-emergency situations, enabling patients to discuss symptoms, receive prescription refills, and even get referrals to specialists. 

The convenience of scheduling virtual appointments and obtaining medical guidance without leaving home has revolutionized how individuals approach healthcare.

  1. Social media platforms

Another best way to find a good doctor is through social media.  Social media has transcended its initial purpose of connecting people socially and has become a valuable resource for healthcare information. 

Many doctors and healthcare organizations maintain active profiles on platforms like LinkedIn, Twitter, Facebook and Instagram, sharing valuable insights and medical updates and engaging with their audience.

Patients can leverage social media to find doctors online by following healthcare professionals in their specialty of interest. This provides a unique opportunity to stay informed about the latest developments in healthcare, as well as to establish a connection with potential healthcare providers. 

Some doctors even use social media platforms to host live Q&A sessions, allowing users to ask questions and receive real-time responses.

Strengthen your online presence by harnessing the power of social media marketing and what it can do to your medical practice.

Conclusion

The modern medical practice needs to make itself easy to find online. It's also equally important that what patients find is POSITIVE. To achieve this, doctors should use a combination of Google, good reviews, social media platforms, third-party directories, and telemedicine platforms. 

When used together as part of a coordinated online marketing campaign, doctors can create a visible and attractive online presence. And the result of all this? MORE PATIENTS!

About Red Castle Services

Red Castle Services specializes in Online Marketing for Doctors, including Medical SEO, Medical Website Design for doctors, Online Reputation Management for Doctors, and other innovative strategies.

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We believe three things:

1. Your website is a direct reflection of your medical practice, and that it's vital to make an excellent first impression.

2. Your medical practice will be more successful if it positions itself to capture the 62% of patients (and growing!) who now search for their next doctor online.

3. The best medical practices - regardless of size - should be the easiest to find online.If you want the best website for doctors online, don’t hesitate to contact us now! Start positioning your practice to capture the 62% of patients who now search for their next doctor online.

Book your free strategy session today.

Dr. Richard Girling
CEO & Founder
Free of charge. No obligations. Learn more about how we can help grow your practice.
Schedule my 15-minute call NOW
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