SEO for Medical Practices
Red Castle Services specializes in providing Search Engine Optimization for Medical Practices (SEO for Medical Practices). Our team has a strong blend of healthcare content writers and SEO specialists, which allows us to position your website at the top of Google search results for the selected keywords, while simultaneously presenting your practice as the leading medical clinic in your area.
What is SEO for Medical Practices?
SEO is short for "Search Engine Optimization" and is the process of making a website easier for search engines (such as Google) to find. SEO for Medical Practices is this process for medical practices' websites.
Why SEO for Medical Practices?
1. Nowadays more and more patients are searching for their next doctor online. For example, patients searching for a doctor in Miami will likely Google "(specialty they want) + miami". They are then likely to call one of the practices on the first page of results.
This is where SEO comes in. Doctors need to ensure that their website is appearing on the first page of Google search results for relevant searches. So if your practice is to succeed in the modern healthcare arena, then it needs to position its website to come top of Google's search results for relevant keywords, such as "(specialty they want) + your city".
2. SEO can increase your share of private pay patients. Private pay patients are not restricted by their Managed Care Organization (MCO). They are free to choose whichever doctor they want. This is why - instead of going to their MCO's website to choose a doctor, they will likely use Google instead.
If you want your medical practice to get a share of this private pay business in today's competitive marketing environment - and definitely in tomorrow's - then you need to position your practice's website to appear on the first page of Google results.
How many patients will SEO generate?
The average sales conversion rate for website visits to buying customers was 2.95% in 2017. Assuming this to be also true of healthcare, an increase of website traffic of 1,000 would lead to an increase of almost 30 new patients. There are several ways to generate more web traffic, but organic SEO is one of the best.
SEO for Medical Practices - is Organic SEO better than Adwords?
In order to answer this question, let us just clarify the difference between Organic SEO and Adwords. Adwords is when you pay Google for your practice's website to appear as one of the four advertisements at the top of the Google search results page.
By contrast, Organic SEO is positioning your website to appear in the real search results (as one of the 10 search results below the ads).
Now to answer the question: The short answer is that both of them have their advantages. Adwords allows your practice to immediately be at the top of the page, however it comes at a cost.
First, it can be very expensive - especially if the keywords you are targeting have high levels of competition.
Second, as soon as you stop paying Google, your ads will stop appearing.
Organic SEO, on the other hand, is a more affordable and more long term strategy. Your medical practice's website can be positioned to be top of the real search results on Google, so that patients are genuinely finding the most relevant practice for their needs. Furthermore, organic SEO is longer lasting than Adwords. Once at the top of Google, it will likely stay there for several months (and if SEO services are continued then it can stay there indefinitely).
Plus - best of all - it is more affordable. Red Castle's SEO for Medical Practices package is very affordable and has proven to be very cost effective in terms of providing many more patients than the monthly cost of services.
If you are interested in strategically positioning your practice for the long term trend (that more and more patients will find their next doctor online), then organic SEO is something you should seriously consider.
SEO for Medical Practices - How to decide which keywords to choose?
Red Castle typically includes 10 keywords in our Medical Practice SEO campaigns. But how do we decide which 10 keywords to select?
First, we make sure that the keywords are actually being used. After all, there is no point being top of Google for keywords which patients are not searching for!
Second, we select keywords which correctly identify the medical services you offer. For example, if you are an internal medicine doctor, then we may include keywords for the particular internal medicine services for which you would like to increase your volume of patients.
Furthermore, to avoid competing with medical practices across the world, we recommend that keywords include your geographical area (usually the nearest city and/or county). Here is a set of example keywords below:
- your specialty + your city
- your specialty + your county
- your services + your city
- your services + your county
How do you measure the success of the SEO for Medical Practices campaigns?
Red Castle provides monthly reports, so that our medical practices can clearly track the performance of the SEO campaign. Most importantly, the reports include the position of the keywords and the position change over time.
For example, perhaps at the beginning your keyword "internal medicine Miami' was in 89th position on Google, but 3 months later it is in 2nd place.
Plus, we also include other useful data, such as website traffic and the source of this traffic. Tracking the traffic source is important, as it allows us to see where prospective patients are finding your website. Is it via social media? Or Google? Or from other sources? By closely monitoring this we can demonstrate how positioning your practice on the first page of Google greatly increases traffic to your website via Google.
Further Information about SEO for Medical Practices
Contact Us Today to find out how your practice can start increasing its number of online patient referrals via our SEO for Medical Practices campaigns.