When it comes to SEO, Google’s Search Engine algorithm takes many factors into account. Increasingly, it seems to be placing websites according to the question “How much can I trust this?” This is why is having a good online reputation will help your SEO. If Google can see that Dr. Smith has 40 five star ratings on Google Business Listings and also many positive ratings on other sites, such as healthgrades, then it is likely to consider this doctor (and his/her website) as more reliable/trustworth and subsequently rank it higher in its algorithm.
Perhaps more importantly, patients also use these ratings to decide which doctor they will see. Bearing in mind that 62% of patients research their next doctor online, this is now a growing demographic and doctors should take this trend seriously. Whether you like it or not, the reality is your success depends on what people say about you online. A good online reputation can get you a lot of new business. On the other hand, one bad review can significantly decrease the patient flow into your medical practice. The good news is, you CAN improve your online reputation. Online Reputation Management for doctors is what Red Castle Services does best. We’re all about helping the doctors grow their business online by increasing their website traffic and improving their online reputation.
How can Red Castle Services improve doctors online reputations?
1. Integrating new patient email addresses into our system, which automatically collects patient feedback.
Patients are given a binary option of if the experience was positive or negative:
Positive responses are automatically posted online, whereas negative ones are dealt with quietly off line where patient feedback can be answered confidentially with the patient. That way you not only prevent a bad review from going online but you are also given a chance to resolve the patient’s issue and get useful feedback.
2. Redirecting the positive reviews to any online agency.
Whenever a patient leaves a positive review via our system, we are able to redirect their opinion to where it is visible to other patients. We make sure to post the review where patients are most likely to see it – Google listing, Healthgrades, WebMed, ZocDoc, etc.
3. Managing the doctor’s social media accounts
We also take care of your social media accounts to catch any negative feedback early on and make sure it gets addressed. We create useful, patient-friendly and authoritative content that increases your online authority in your specific field. For example, if you are an orthopedic surgeon in Miami, then we will create content which positions you as an authoritative voice on orthopedic matters – someone they can contact and trust the next time they have an orthopedic problem and need a consultation.
Read more about Social Media Marketing for Doctors.
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If you feel that your online reputation could use some improvement, give us a call and see how we can help you. Red Castle Services handles all aspects of growing the practice’s online exposure, from SEO for Medical Practices to managing their online reputation.
RedCastle specializes in Online Marketing for Doctors, including Medical SEO, SEO for doctors, and Medical Website Design. Contact RedCastle Services today to find out how we can help your practice increase its number of online patient referrals.