The 5 things most doctors don’t realize about online medical marketing (which causes them to lose patients!)
Online marketing for medical practices is a relatively new marketing strategy that unfortunately most doctors don’t take full advantage of. Especially smaller practices seem to rule it out – thinking it’s not relevant to them. Wrong! Online medical marketing is a great tool to increase the flow of patients to the practice and – if done well – it can drastically boost the number of online referrals (=patients that find you online). Here are the main things most doctors don’t know or downright ignore about online medical marketing:
- It’s not as expensive as you think.
Most doctors, especially the ones who own smaller practices, think they cannot compete with bigger fish because they simply don’t have that big of a budget to spend on marketing. That’s why online marketing can be their solution – it’s relatively cheap if you consider the cost/benefit ratio.
- You don’t need to be an expert
Yes, it takes a lot of time to build a website; yes, you need to have some knowledge about medical marketing to use it to your advantage, and yes, it takes time and effort to start seeing the actual results BUT you don’t need to worry about any of these things if you hire a professional and experienced company that can take care of all of this for you.
- Medical marketing will get you more patients but it will also help you keep your current patients happy
There are various online tools that doctors can use to keep their current patients happy and make sure they come back, including online feedback forms, scheduling appointments online, patient engagement via e-newsletters, patient forums, etc.
- Online marketing is the future
62% of patients look for their next doctor online, and that percentage will only grow with time. We are way past the time of physical flyers or radio ads. Social Media and online marketing is where companies find growing audiences, and that includes medical practices.
- Creating valuable content is the key to success
If you create and share valuable content online, you benefit in many ways – you help SEO (=your website is getting higher in Google’s search), you get the patients’ attention, and you increase your online reputation/authority. It’s a win-win-win. The most important thing you need to remember is that online marketing is not just some temporary trend that will likely vanish in the upcoming years. No, it is here to stay, and you’re better off getting on board before your competition does. If you own a small practice and think you cannot compete with bigger fish, contact Red Castle Services who specializes in getting the small practices the attention they deserve. We believe that talented doctors – even if they run small practices – still deserve BIG online exposure. If you’d like to find out more about our work, read more about SEO for doctors, visit our website or give us a call – we are looking forward to helping you grow your practice online.