SEO for Plastic Surgeons
Red Castle Services specializes in providing SEO for Plastic Surgeons and other medical specialties. Our team has a strong blend of healthcare content writers and SEO specialists, which allows us to position your website at the top of Google search results for the selected keywords, while simultaneously presenting your practice as the leading plastic surgery practice in your area.
SEO is the process of making a website easier for Search Engines (such as Google) to find. SEO for Plastic Surgeons is, therefore, the process of making a plastic surgery website easier for Search Engines (and patients) to find.
The 2 minute video below explains why plastic surgeons need SEO.
1. Nowadays more and more patients are searching for their next plastic surgeon online. For example, patients searching for a plastic surgeon in Miami will likely Google “plastic surgeon miami”. They are then likely to call one of the practices on the first page of results.
This is where SEO comes in. Plastic surgeons need to ensure that their website is appearing on the first page of Google search results for relevant searches.
So, if your practice is to succeed in the modern healthcare arena, then it needs to position its website to come top of Google’s search results for relevant keywords, such as “plastic surgeon + your city” and “plastic surgery + your city”.
2. SEO can increase your share of private pay patients. Private pay patients are not restricted by their Managed Care Organization (MCO). They are free to choose whichever doctor they want. This is why – instead of going to their MCO’s website to choose a doctor, they will likely use Google instead.
If you want your plastic surgery practice to get a share of this private pay business in today’s competitive marketing environment – and definitely in tomorrow’s – then you need to position your practice’s website to appear on the first page of Google results.
The average sales conversion rate for website visits to buying customers was 2.95% in 2017. Assuming this to be also true of healthcare, an increase of website traffic of 1,000 would lead to an increase of almost 30 new patients. There are several ways to generate more web traffic, but organic SEO is one of the best.
In order to answer this question, let us just clarify the difference between Organic SEO and Adwords. Adwords is when you pay Google for your practice’s website to appear as one of the four advertisements at the top of the Google search results page.
By contrast, Organic SEO is positioning your website to appear in the real search results (as one of the 10 search results below the ads).
Now to answer the question: The short answer is that both of them have their advantages. Adwords allows your practice to immediately be at the top of the page, however it comes at a cost.
First, it can be very expensive – especially if the keywords you are targeting have high levels of competition.
Second, as soon as you stop paying Google, your ads will stop appearing.
Organic SEO, on the other hand, is a more affordable and more long term strategy. Your plastic surgery website can be positioned to be top of the real search results on Google, so that patients are genuinely finding the most relevant practice for their needs.
Furthermore, organic SEO is longer lasting than Adwords. Once at the top of Google, it will likely stay there for several months (and if SEO services are continued then it can stay there indefinitely).
Plus – best of all – it is more affordable. Red Castle’s plastic surgery SEO package is very affordable and has proven to be very cost effective in terms of providing many more patients than the monthly cost of services.
If you are interested in strategically positioning your practice for the long term trend (that more and more patients will find their next doctor online), then organic SEO is something you should seriously consider.
Red Castle typically includes 10 keywords in our plastic surgery SEO campaigns. But how do we decide which 10 keywords to select?
First, we make sure that the keywords are actually being used. After all, there is no point being top of Google for keywords which patients are not searching for!
Second, we select keywords which correctly identify the plastic surgery services you offer. For example, if you are a plastic surgeon who performs rhinoplasty, then we may include keywords such as “nose surgery + your city” and “rhinoplasty + your city”.
Furthermore, to avoid competing with plastic surgeons across the world, we recommend that keywords include your geographical area (usually the nearest city and/or county). Here is a set of example keywords below:
- plastic surgery + your city
- plastic surgery + your county
- plastic surgeon + your city
- plastic surgeon + your county
- service you want to increase (e.g. rhinoplasty) + your city
- service you want to increase (e.g. rhinoplasty) + your county
- cosmetic surgeon + your city
- cosmetic surgeon + your county
If you are – or desire to – provide a certain service on a national scale, then you may even want to include the keywords without specifying a geographical area. For example, if you work as a national plastic surgery expert witness.
SEO for plastic surgery practices can cost thousands of dollars. Red Castle Services, however, believes in charging a modest monthly fee, because we believe in helping our clients in the long term. Plus, we always want our services to cost less than the money they generate.
We know that our monthly fee has an excellent Return On Investment, which we can backup with monthly reports. View our SEO Pricing and Packages.
Red Castle provides monthly reports, so that our plastic surgery clients can clearly track the performance of the SEO campaign. Most importantly, the reports include the position of the keywords and the position change over time.
For example, perhaps at the beginning your keyword “plastic surgeon Miami’ was in 89th position on Google, but 3 months later it is in 2nd place.
Plus we also include other useful data, such as website traffic and the source of this traffic. Tracking the traffic source is important, as it allows us to see where prospective patients are finding your website. Is it via social media? Or Google? Or from other sources?
By closely monitoring this we can demonstrate how positioning your practice on the first page of Google greatly increases traffic to your website via Google.
Plastic Surgery SEO – About Red Castle Services
Red Castle Services specializes in providing medical SEO services for doctors and medical clinics, including plastic surgeons. We work with doctors nationwide to help them get the online attention their practices deserve. The quickest and most effective way to get more online patient referrals is to get to the top of Google.
There are 2 ways to do this: 1. Google Adwords and 2. Organic SEO. We provide both, depending on your needs or preferences.
Contact Us Today to find out how your practice can start increasing its number of online patient referrals via our Plastic Surgery SEO campaigns.