Social Media Marketing for Doctors & Medical Practices

Strengthen your online presence by harnessing the power of social media and what it can do to your medical practice.

What is Social Media Marketing for Medical Practices?

Social Media Marketing for Doctors is the process of reaching prospective patients through the medium of social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. As opposed to traditional media (such as TV and Radio), Social Media is interactive, which means that the recipient of the information is more engaged with the process. It’s also equally important to note that Social Media enables information about your practice to be spread much faster than with traditional methods. For example, if a post about your practice goes “viral” it can theoretically be spread to millions of people in a matter of hours or even minutes.

There are many different Social Media platforms, but the most well-known are:

90% of patients check doctors' online reviews before scheduling an appointment (Healthgrades 2022). Social media platforms are one of the main places where patients leave reviews.

According to Healthgrades, up to 90% of patients check online reviews and value them as much as the opinion of a friend. Moreover, a study by Software Advice found that:

“nearly half of all respondents would go out-of-network for a doctor that has more favorable reviews.”

So for doctors interested in attracting new patients online, it’s vital that they have a strong, positive online reputation. One medium through which you can greatly improve your online medical reputation is Social Media Marketing.

How can Social Media Marketing benefit Doctors and Physician Practices?

Social Media Marketing for Doctors can have the following benefits for your medical practice:

Improve the Brand and Reputation of your Medical Practice.

Spread positive information about your Medical practice to the General Public.

Allow the public to interact with your brand, thus creating a more engaged readership.

Promote your Medical Practice as the Authority of your Medical Specialty.

Increase the number of Backlinks linking to your Website, thus improving your Website’s Search Rankings.

Perhaps most importantly – increase the number of referrals to your practice!

Red Castle Services provides you with monthly data tracking the success of social media campaigns. There are several forms of data which can be used to gauge the success of a campaign:

The number of people who view a post (Post Reach);

The number of people who click on a post (Click through Rate);

The number of people who comment on a post (Engagement);

The greater your online reach and social media audience, the greater chance that people (or their friends and family) will choose your practice next time they require your services.

We specialize in social media marketing for doctors, search engine optimization, digital marketing software and solutions serving all medical practices throughout United States:

Social media marketing working hand-in-hand with SEO for Doctors

Because social media platforms (like Facebook and Twitter) have high Domain Authorities, social media marketing can provide powerful backlinks to boost SEO campaigns. In fact, as a leading medical SEO agency, this is one of the main reasons we provide social media marketing for doctors.

Read more about our SEO services using one of the following links: