Social Media Marketing for Doctors is the process of reaching prospective patients through the medium of social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. As opposed to traditional media (such as TV and Radio), Social Media is interactive, which means that the recipient of the information is more engaged with the process. It’s also equally important to note that Social Media enables information about your practice to be spread much faster than with traditional methods. For example, if a post about your practice goes “viral” it can theoretically be spread to millions of people in a matter of hours or even minutes.
According to Healthgrades, up to 90% of patients check online reviews and value them as much as the opinion of a friend. Moreover, a study by Software Advice found that:
“nearly half of all respondents would go out-of-network for a doctor that has more favorable reviews.”
So for doctors interested in attracting new patients online, it’s vital that they have a strong, positive online reputation. One medium through which you can greatly improve your online medical reputation is Social Media Marketing.
Because social media platforms (like Facebook and Twitter) have high Domain Authorities, social media marketing can provide powerful backlinks to boost SEO campaigns. In fact, as a leading medical SEO agency, this is one of the main reasons we provide social media marketing for doctors.
Read more about our SEO services using one of the following links:
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