So it’s 2016 and you want THIS year to be THE year when your practice really takes off. With more and more people first going online before choosing their next doctor, it’s important your website matches your ambitions for your practice. Here are 3 reasons:
1. First impressions.
When you meet someone for the first time, you want to look professional, trustworthy, and an expert of your medical specialty, right? So you wear medical or smart clothes, smile, and present yourself to patients in the best possible way. Why should your website be any different? In fact, an increasing percentage of patients will have first researched you on the internet BEFORE meeting you, so their first impression of you is actually your website. Is your website giving you a good first impression?
Over 90% of American’s now own cell phones and more and more of them are using them to surf online. But why is that important? It is important because if your website is not mobile-friendly (in other words, it does NOT look good or display well on mobile phones and tablets) then you are missing out on a growing share of prospective patients. We know the trend is moving towards everyone using their smart phones for viewing websites online, so sooner or later your site will have to be mobile friendly, so why not get a headstart on everyone else and change now?
3. SEO friendly.
So you may have a great website, but what’s the point if no one can find it? Make sure that your website is SEO friendly and is getting in Google’s top 10 for relevant keyword searches relating to your specialty. For example, if you are a pain management specialist in Orlando, make sure your site shows up for “pain management Orlando.” It’s not rocket science, but you would be surprised how many doctors over-look this. Unlike other companies, Redcastle Services does NOT charge a fee for building your next mobile-friendly website. We simply charge an ongoing monthly fee which includes all hosting, tax, an maintenance fees. At any point you can ask us to update the site (e.g. a new address or a new doctor) and this is all included in the monthly fee, meaning you don’t get hit by expensive developer fees. CONTACT US